17 Must-Try Ideas for Real Estate Lead Generation

Leads are the lifeline of any real estate business. Without leads, you can’t make sales. More leads mean more opportunities to close deals. In this blog, you’ll discover 17 powerful ideas to boost your Real Estate lead generation. You’ll also learn the tools and tips needed to grow faster.

Table of Contents

What is Lead Generation?

Lead generation means finding people who are interested in buying or selling property. It’s about getting their contact details and starting a conversation.

Without steady leads, real estate agents struggle to grow. Sound lead generation keeps your pipeline and your business firm full.

How to Generate Leads?

Using Online and Offline Ways

Today, real estate agents can find leads both online and offline.

Online real estate lead generation includes using social media platforms, writing helpful blogs, running Google ads, and email marketing.
Offline methods include attending local events, requesting referrals from past clients, sending postcards, and putting up signs. The key is to combine both approaches for better results.

Picking the Right Strategies

Not every method will suit your style or your market. Start by choosing a few strategies that feel natural to you. Test them, see what works, and expand your efforts from there.

Where to Find Real Estate Leads

There are many great places to find real estate leads if you know where to look.

Start with online spaces like Facebook groups, LinkedIn, and popular real estate websites. These platforms are full of people actively searching for homes or looking to sell.
Don’t forget offline opportunities, too. Attend local community events, open houses, and business networking meetups to connect with potential clients face-to-face.

17 Underrated Real Estate Lead Generation Ideas

1. Optimize Your Website

Focus on Local SEO

To rank higher in search results, use specific keywords like “real estate attorneys in Houston.” It helps potential clients find you quickly when they search online.

Use Fast, Mobile Designs

Most homebuyers now search using their phones, so your website must be fast and mobile-friendly. A slow-loading, hard-to-navigate site will turn visitors away.

2. Start a Real Estate Blog

Share Local News and Tips

Write about the latest local real estate market trends, developments, and helpful home-buying tips. It shows you’re knowledgeable and dedicated to helping them.

Build Trust Through Stories

Share real stories of happy clients and successful deals. Personal experiences help create authentic connections. It makes clients feel more confident working with you.

3. Buy Real Estate Leads

Choose Trusted Lead Services

Choose real estate lead generation companies with strong reviews and a solid track record. Don’t waste your budget on low-quality leads that don’t convert. It’s important to work with trusted providers who truly understand the real estate market.

Check Lead Quality First

Before committing to a significant investment, test a small package to assess the quality of the leads. It ensures you’re getting value for your money.

4. Use Google PPC Ads

Target Local Home Buyers

Use Google Ads to target potential buyers searching for homes in your area. Be specific with your keywords, such as “real estate lawyer near me,” to attract the right audience. It helps ensure your ads are reaching the people who are most likely to convert.

Set a Smart Ad Budget

Start with a small budget to test the effectiveness of your ads. Monitor their performance and gradually increase the budget for successful campaigns to scale over time.

5. Run Instagram and Facebook Ads

Show Beautiful Property Photos

People are naturally drawn to visuals, especially regarding real estate. Post high-quality images of your listings to grab attention. Stunning photos can make your properties stand out and attract more potential buyers.

Use Audience Targeting Tools

Leverage audience targeting tools to ensure your ads reach the right people. Target based on location, interests, and behaviors to make your marketing more effective and personalized.

6. Engage in Online Communities

Join Local Facebook Groups

Become an active member of local Facebook groups focused on your community. Engage with people by offering helpful advice, answering questions, and sharing insights.

Help, Don’t Just Sell

Instead of focusing only on selling, prioritize helping people first. Provide value and guidance; the sales will naturally follow as people appreciate your expertise and genuine support.

7. Host Virtual Open Houses

Stream Tours on Facebook Live

Host live property tours on Facebook to showcase homes in real time. This interactive format allows viewers to ask questions and feel more connected. It’s a great way to build interest and trust with potential buyers.

Collect Attendee Information

During the live stream, gather contact information from attendees. Follow up with personalized messages to continue the conversation and nurture leads.

8. Offer Webinars and Workshops

Teach Home Buying Basics

Host free online classes or webinars to teach first-time buyers and sellers the essentials. Cover topics like financing and market trends. Offering valuable information shows you as an expert in the field.

Invite Questions and Signups

Encourage participants to ask questions during the session. Ask them to sign up with their email to attend, allowing you to follow up with additional resources and stay in touch.

9. Create Engaging Videos

Make Engaging Videos

Create engaging behind-the-scenes videos that show what it’s like to work with you. Take viewers inside real homes. These videos humanize your brand and build trust.

Share Tips on YouTube

Post helpful, informative videos on YouTube, such as tips on the buying and selling process. These videos position you as an expert and attract potential clients seeking valuable advice.

10. Build a Social Media Presence

Post Daily Market Updates

Stay fresh in people’s minds by posting daily updates. Keep your audience in the loop with what’s happening. Regular posts ensure people see you often and trust you as their real estate expert.

Share Success Stories

Highlight the homes you’ve sold and share stories of satisfied clients. Success stories create credibility and demonstrate your expertise, building trust with potential buyers and sellers.

11. Start a Real Estate Podcast

Interview Local Experts

Engage with local experts like mortgage brokers, home inspectors, and past clients in interviews. Sharing expert opinions will inform your audience and strengthen your network within the real estate industry.

Share Buyer and Seller Tips

Offer helpful tips that guide buyers and sellers through the real estate process. These practical insights position you as a trusted advisor and keep your audience returning for more.

12. Leverage Email Marketing

Send Market Reports

Keep clients informed by sending monthly market reports with the latest stats on home prices, trends, and local sales. It helps them stay updated and confident in their decisions.

Offer Special Deals

Attract interest by offering exclusive deals, such as free consultations or property tours. These incentives can turn leads into clients.

13. Implement Chatbots

Answer FAQs Instantly

Chatbots can answer common questions immediately, giving your clients quick responses 24/7. It enhances customer experience and saves you time.

Capture Leads 24/7

While you’re away, chatbots can collect contact information and qualify leads, ensuring you never miss an opportunity to follow up.

14. Offer Downloadable Guides

Create Buyer/Seller Checklists

Design valuable checklists that guide buyers and sellers through the process. Offering downloadable resources provides value and helps establish trust with your audience.

Use Landing Pages for Leads

Create landing pages where users can submit their email addresses to access these checklists, capturing valuable lead information for future follow-up.

15. Cross-Promote Online

Partner With Local Brands

Collaborate with local businesses like coffee shops, gyms, or schools to promote each other. Cross-promotion helps both parties reach a wider audience and build stronger community ties.

Host Joint Social Media Events

Co-host webinars, Instagram Lives, or other online events with local businesses to increase engagement. This teamwork allows you to tap into each other’s followers and expand your reach.

16. Use LinkedIn Networking

Connect With Industry Pros

Build relationships with mortgage brokers, contractors, and fellow agents. Networking with industry professionals can create valuable opportunities and expand your referral traffic.

Share Market Insights

Share insightful market updates on social media to demonstrate your expertise. Posting innovative and relevant content helps you position yourself as a knowledgeable and trustworthy resource.

17. Develop a Mobile-Friendly Website

Easy Browsing on Phones

Ensure your website is fully optimized for mobile devices, providing users with a smooth and responsive experience. A mobile-friendly site helps retain visitors and encourages engagement.

Add Click-to-Call Buttons

Include click-to-call buttons on your site, allowing visitors to reach you with just one tap. It makes it easier for potential clients to contact you immediately.

Tools to Boost Real Estate Lead Generation

CRM Software for Realtors

1. HubSpot CRM

A free, user-friendly CRM that helps manage leads and track interactions. It’s great for real estate agents looking for an easy way to organize their workflow.

2. Follow Up Boss

This CRM is designed specifically for real estate teams and simplifies lead tracking and follow-ups. It streamlines communication for agents and helps close deals faster.

3. LionDesk

LionDesk integrates texting, emailing, and video messaging into one platform. It’s perfect for agents who want to engage clients across multiple communication channels.

4. kvCORE

kvCORE is an innovative, all-in-one CRM with a built-in website and lead generation tools. It’s perfect for real estate businesses looking for advanced automation and lead management.

Social Media Scheduling Tools

5. Buffer

Buffer is a simple tool that allows you to schedule social media posts across multiple platforms. It saves time and ensures consistent posting for real estate agents.

6. Later

Later is a visual social media planner ideal for Instagram, TikTok, and Facebook. It’s beneficial for planning posts with images and videos.

7. Hootsuite

Hootsuite provides an all-in-one dashboard to manage posts, monitor social media mentions, and reply to messages. It’s a powerful tool for real estate agents who manage multiple platforms.

Takeaways

Building trust is essential in real estate, as people are likelier to work with trusted agents. To ensure success, test and track each real estate lead generation method to see what works best for your business, and then focus your efforts on those strategies. Consistency is key—staying persistent with your outreach will increase your chances of generating leads over time.