What’s the Best Time to Send Marketing Emails in 2025?

Have you ever thought about the best time to send marketing emails? You spend time crafting the perfect email.

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The subject line is catchy. The content is valuable. The design looks sharp.

But here’s the big question…

Is anyone opening it?

You could waste all that effort if you send your emails at the wrong time.

Let’s fix that—together.

Understanding Email Marketing

Before we get into timing, let’s take a quick step back.

What Is Email Marketing?

Email marketing is sending emails to your audience to build relationships, share updates, or promote products. It’s one of the most cost-effective marketing tools—if done right.

Why Timing Plays a Big Role

It’s not just what you send.

It’s when you send it.

Great emails sent at the wrong time often go unopened or unnoticed. That’s why timing is a game-changer.

Email Timing Basics

Let’s clear up what we mean when we say “best time.”

What We Mean by “Best Time”

We’re discussing the day and hour your email will be opened, read, and clicked. It’s not a universal truth—it’s a sweet spot based on your audience.

How Email Timing Affects Open Rates

Open rates can rise or fall dramatically depending on send time. Hit someone’s inbox during a quiet moment?

You’ve got their attention. Land during a meeting or a busy morning? You may get ignored.

Is There a Perfect Day or Hour?

No single answer here. But some patterns can help.

Let’s dig into them now.

5 Reasons Why Email Send Time Matters

Let’s break it down:

1. It Affects Opens and Clicks

People are more likely to open emails when they’re not busy. That means the right time can boost your open rates—and your clicks.

2. Everyone Checks at Different Times

Some people check emails early. Others check during lunch. Some wait until the evening. Knowing when your audience checks helps you show up at the right moment.

3. Avoid Getting Buried

If your email hits at the wrong time, it may end up 20 rows deep under newer messages. Timing helps you stay at the top.

4. Mobile vs. Desktop

If your readers are on mobile in the morning, you want your email to be mobile-friendly and well-timed. The same goes for the desktop during work hours.

5. Timing Boosts ROI

Better timing means better engagement. Better engagement often means more revenue. That’s the goal.

What Type of Email Am I Sending?

Not all emails are the same.

Some are announcements. Some are promos. Others are personal or informative.

Here’s why that matters:

- Promotional emails often work better mid-week and mid-day.
- Newsletters might perform best early in the morning or on Sunday evenings.
- Urgent alerts should go out right away—no waiting.

Match your send time to your message.

Morning or Afternoon?

Let’s tackle one of the most debated questions in email marketing.

Morning Emails

Traditionally, mid-morning (around 9–11 AM) is a winner. People are settled in at work and more likely to check emails.

Afternoon Sends

But don’t overlook the afternoon. People take breaks around 1–3 PM and check their inboxes again. It can work surprisingly well.

What’s the Best?

You guessed it—it depends. That’s why testing is key. But mid-morning is still a strong starting point.

Best Days to Hit Send

You’ve probably heard this one:

“Tuesday is the best day to send emails.”

That’s still mostly true. But it’s not the only good day anymore.

Tuesday and Thursday

These are top performers. People are in work mode but not swamped like Monday.

Monday and Friday

Not terrible anymore! Some marketers see solid results on Friday afternoons. People are winding down and more relaxed.

What About Wednesday?

Also solid. Mid-week = focused inbox time.

2025 Trends

People are more flexible now, especially with remote work. That’s shifting timing patterns. Keep an eye on what your audience is doing.

Seasonal and Industry Trends

Timing isn’t just about hours and weekdays. It also changes with seasons and industries.

So know the best time to send marketing emails of your industry.

Timing Around Holidays

Holidays can boost or ruin your email performance.

Tip: Avoid the day of a holiday. Try a few days before instead.

Industry-Based Email Habits

- Ecommerce: Weekends may shine.
- B2B: Weekdays during work hours usually win.
- Health or fitness: Early mornings can help you perform better.

When Not to Send Emails

Avoid early Monday mornings and late Friday evenings.

Also, skip sending during major events (like the Super Bowl or Apple keynotes).

Weekend Emails—Yay or Nay?

Weekends used to be a no-go. But not anymore.

When Weekends Work

If you’re in B2C,

- Sunday evenings might be gold. People are prepping for the week and browsing.
- Saturday mornings can also work for lifestyle, retail, or personal development content.

Who Are You Emailing?

- That’s key. Busy professionals may ignore work emails on weekends.
- But everyday shoppers? They might love weekend deals.

Try It and See

- Don’t skip weekends. Just test it first.

Audience Habits Matter Most

Let’s be real.

Your audience is the answer.

B2B vs. B2C

Business folks check emails during the workday. Consumers? They check after dinner. Or during lunch. Or while watching Netflix.

Know Their Rhythm

Study your past email stats. When do people usually open?

That’s your clue.

Segment and Personalise

Try splitting your list. Send at different times.

Track what works. Keep testing.

Don’t Rely on “Averages”

We all love a good stat.

But here’s the problem…

Averages don’t work for everyone.

One-Size Doesn’t Fit All

- What works for one business might flop for another.
- That’s why copying “Best Time to Send Marketing Emails” lists isn’t enough.

Real Data Wins

- Look at your metrics. What worked last month?
- What didn’t?

Busting the Myths

- Don’t assume mornings always win. Don’t avoid weekends because someone said so.
- Test everything.

Quick Tips to Test Timing

You don’t need fancy tools to start testing.

Here’s how:

A/B Test Send Times

Pick two different times. Split your list. Send and compare.

Test Days and Hours

Try Tuesday morning vs. Thursday afternoon. See what clicks (literally).

Switch Subject Lines Too

Sometimes, timing isn’t the problem—the subject line is.

Use Your Email Tool

Most platforms now offer send-time optimisation. Use it. It helps.

Your 2025 Timing Checklist

Before you hit send, ask yourself:

- Who is my audience?
- What kind of email is this?
- What day makes the most sense?
- What time fits their routine?
- Have I tested this before?

Make a Plan

Start tracking what works. Build a simple testing schedule. You’ll start to see patterns quickly.

Make Timing Part of Strategy

Don’t treat timing as an afterthought. Make it part of your overall email game plan.

Mistakes to Avoid

Even with the best email, bad timing can ruin your results.

Here are a few mistakes you don’t want to make:

Worst Times to Send Emails

- Late Friday nights. Monday mornings.
- Right in the middle of a big holiday.

These are inbox dead zones. People are either too busy or not checking at all.

Avoid them unless you’ve tested and found a reason to send.

Sending Emails at Random Hours

- Clicking “send” just because your email is ready? That’s risky.
- Random send times usually lead to lower open rates.
- Plan it. Test it. Please don’t leave it to chance.

Ignoring Time Zones and Data

- It is a big one. Don’t blast everyone immediately if your audience is spread across different regions.
- Use time zone features in your email platform to deliver at the right local time.
- Also—trust your data. Past opens, clicks, and conversions are your best guide.