What is Keyword Research?

Keyword research is the foundation of a solid SEO strategy. It’s all about figuring out the search terms and phrases your audience uses to find info, products, or services online. By discovering the right keywords, businesses can optimize their content to rank higher on search results and drive the right traffic to their site!

How We Do Keyword Research at 360 eMarket

At 360 eMarket, our keyword research process is designed to uncover your business’s most relevant and profitable search terms. We focus on finding keywords that drive traffic and conversions and help you stay ahead of the competition. Here’s a quick look at how 360 eMarket does it:

Why is Keyword
Research Important?

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01
Boost Website Traffic

• When you go after the right keywords, you draw in high-quality, relevant visitors to your site..
• More traffic means more potential customers connecting with your brand!

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02
Enhance Search Engine Rankings

• Optimizing your keywords boosts your website's ranking on Google and other search engines.
• Higher rankings mean better visibility and credibility in your industry!

03
Stay Ahead of Competitors

• Our in-depth competitor analysis uncovers keyword gaps your rivals still need to explore.
• This gives you the upper hand and keeps your brand ahead of the game!

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04
Improve Conversion Rates

• Focusing on high-intent keywords (like those long-tail phrases) brings in traffic more likely to turn into sales.
• You're not just getting visitors—you're landing paying customers!

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05
Better Content Strategy

• Keyword insights shape your content, ensuring your articles, blogs, and landing pages hit the mark with user intent.
• This helps you provide value while improving your SEO performance.

06
Long-Term SEO Success

• Keyword research is the backbone of long-term SEO growth.
• Keeping your keywords updated helps your business stay relevant as search habits shift.

Why Choose 360 eMarket
for Keyword Research?

01
Expertise

Our team's packed with SEO pros who consistently deliver real, measurable results.

02
Customization

We customize our On-Page SEO strategies to match your unique business goals and target audience.

03
Transparency

We deliver in-depth reports and analytics to keep tabs on how your SEO campaigns are doing and measure your ROI.

04
Continuous Optimization

SEO is always changing, so we constantly monitor things and tweak our strategies to ensure your search engine rankings keep improving.

01
Expertise

Our team comprises seasoned SEO professionals with a proven track record of delivering tangible results.

02
Customization

We tailor our On-Page SEO strategies to align with your specific business goals and target audience.

03
Transparency

We provide detailed reports and analytics to track the performance of your SEO campaigns and measure ROI.

04
Continuous Optimization

SEO is an evolving process, and we continuously monitor and adapt our strategies to ensure sustained improvement in search engine rankings.

Key Steps in the
Keyword Research Process

Identify Your Niche

• Get to know your business, target audience, and industry inside out.
• Check out what your competitors are doing to spot any gaps.

Use Keyword Research Tools

• Use tools like Google Keyword Planner, Ahrefs, or SEMrush to check search volumes and trends.
• Spot those related long-tail keywords for more targeted results.

Group & Prioritize Keywords

• Sort keywords into categories based on search intent (like info, transactional, and more).
• Focus on the ones that have the best shot at ranking and driving conversions.

Brainstorm Seed Keywords

• List broad, relevant terms connected to your products or services.
• Zero in on buyer intent and the questions they're asking.

Analyze Search Volume & Competition

• Target keywords that have high search volume but aren't too competitive.
• Look for that sweet spot where relevance, volume, and difficulty align.

Monitor & Update Regularly

• Keep an eye on how your keywords are performing.
• Adjust them based on the latest trends and what people are searching for.

PCC Management Plans

Flexible Pricing Plans

We have experience working with large and small businesses and are ready to
develop a targeted strategy and plan that’s just right for you.
Basic
Basic

$ 249.99

Monthly Package

  • $500 - $999/m budget
  • 1 supported platform
  • Google Analytics setup
  • No long term contracts
  • Coordination with SEO
Essential
Essential

$ 499.99

Monthly Package

  • $1,000 - $1,999/m budget
  • 2 supported platforms
  • Everything in Basic
  • Landing page optimization
  • Call tracking
Growth
Growth

$ 749.99

Monthly Package

  • $2,000 - $3,500/m budget
  • 3 supported platforms
  • Everything in Essential
  • Ad copy A/B testing
  • Advanced account setup
real testimonials

What They
Say About Our
Company?

Taylor Green
Onum has increased our traffic, keywords, and conversion. We’ve enjoyed working with them and consider them a strategic business partner.
Taylor Green
Client of Company
Emilia Clarke
I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
Emilia Clarke
Designer
Maria Kloop
Onum has increased our traffic, keywords, and conversion. We’ve enjoyed working with them and consider them a strategic business partner.
Maria Kloop
Developer

Get Started Today!

Mastering keyword research boosts your site’s visibility and helps you attract the right visitors who turn into customers. Kickstart your journey to higher rankings today with 360 eMarket’s Keyword Research Service!

FAQs

What is Keyword Research?

It's all about finding people's search terms on Google and other search engines to look for info, products, or services that match your business.

Why is keyword research important for my website?

Keyword research helps you reach the right audience by optimizing your content for the exact phrases your customers are searching for.

How do you choose the right keywords?

We use top-notch tools to analyze search volume, competition, and intent, finding high-impact keywords that drive targeted traffic to your site.

What are long-tail keywords?

These are longer, more specific key phrases people search for. They’re usually easier to rank for and attract users who are ready to buy.

How often should I update my keywords?

It’s smart to review and update your keyword strategy every 6-12 months to keep up with changing trends and search habits.

What is search intent and why does it matter?

Search intent is why someone searches on Google. Knowing if they’re looking for info or ready to buy helps you create content that hits the mark.

Can keyword research improve my SEO rankings?

Absolutely! You can boost your search engine rankings and visibility over time by targeting the right keywords and optimizing.

What’s the difference between high and low competition keywords?

High-competition keywords are tougher to rank since many websites go after them. Conversely, low KD keywords are easier to rank for but usually have lower search volume.

How do you track keyword performance?

We keep tabs on keyword rankings, traffic, and conversions using SEO tools to see how your site's doing and make adjustments when needed.

Can I do keyword research on my own?

You can do it yourself, but professional keyword research ensures you target the most effective and profitable keywords for your business, saving you time and hassle.

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